Services Process Who We Help Testimonials FAQ Book a Call
We Find Solar Customers For You

More Solar Customers,
Every Single Month

We run Facebook and Instagram ads exclusively for solar companies. We find homeowners who are ready to go solar and send them straight to your team — so you can focus on giving quotes and closing deals.

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What We Do

Everything You Need to
Keep Winning Solar Customers

From the first time a homeowner sees your ad to the moment they book a consultation — we handle all the advertising so you can focus on what you do best: installing solar.

01
Facebook & Instagram Ads
We build and manage Facebook and Instagram ad campaigns that bring solar-ready homeowners straight to you.
02
Exclusive Lead Generation
Every inquiry we generate is 100% yours — never shared with other solar companies.
03
Consultation Booking System
We turn ad clicks into booked consultations, so your team shows up to real conversations, not cold calls.
04
Solar Web Pages That Get Results
Simple, fast landing pages built to turn visitors into customer inquiries — not just clicks.
05
Solar Creative Strategy
Videos, images, and ad copy designed to stop the scroll and speak directly to homeowners ready for solar.
06
Ongoing Management & Clear Reports
We manage your ads daily and send a simple weekly report, so you always know what you're getting and what it costs.
Our Process

From Zero to
A Full Install Schedule

A simple 4-step process we follow with every solar client — from our very first conversation to a steady, predictable flow of new customers.

01
Solar Market Research
We research your service area and target customers first — every ad we build is based on this.
02
Ad & Page Setup
We build your ads and a simple booking page designed to attract serious buyers, not window-shoppers.
03
Campaign Launch
Your ads go live — shown only to homeowners in your exact service area who are the right fit for solar.
04
Optimize & Scale
We check results daily, cut what isn't working, and scale up what is.
Who We Help

Built for Solar Companies
Ready to Scale

We work with solar businesses at every stage — from small local crews to larger companies with multiple teams — and build every campaign around your specific area and how many jobs you can handle.

Residential Solar Installers
Keep Your Install Teams Booked Solid

A steady stream of homeowners from your service area, so your crews stay busy on rooftops.

Commercial Solar Contractors
Landing Larger Contracts More Consistently

Ads that reach the right decision-makers — business owners, warehouse operators, property managers — actively considering solar.

Solar Sales Organizations & Franchises
Feeding Your Sales Team at Scale

Enough inquiries for every rep on your team, organized by territory and routed automatically.

Why Choose Us

Why Solar Companies
Choose Us

We only work with solar companies. That focus means we know exactly who to reach, what to say, and what gets results — from day one.

Solar-Only Focus
Solar is all we do — every ad we build is based on what actually makes homeowners say yes.
Exclusive Leads, Always
Every lead is 100% yours. We never sell or share it — you're not competing with other installers for the same homeowner.
Transparent Cost Per Lead
You see exactly what each lead costs and where every dollar goes — no hidden fees, no inflated numbers.
Ads That Actually Work
We build every ad around what actually motivates homeowners to go solar: rising bills, incentives, zero upfront cost.
Only Your Service Area
Every peso goes toward your exact service area — not a whole region you can't actually serve.
Direct Access to Your Team
Direct contact with the people running your campaigns — same-day answers, not a support ticket queue.
Client Testimonials

What Solar Companies
Are Saying

Don't take our word for it. Here's what solar installation business owners say about working with Solar Pilot Marketing.

47+
Solar Companies Served
3.2x
Average ROAS
200+
Appointments Set
98%
Client Retention
★★★★★

"Before Solar Pilot we were wasting $4k/month on leads that never picked up. Now we're booked 3 weeks out."

JM
Jake Morrison
SunPeak Solar — Phoenix, AZ
★★★★★

"They set 14 qualified appointments in our first month. Our closer has never been busier."

MC
Maria Chen
BrightPath Energy — Austin, TX
★★★★★

"Other agencies gave us quantity. Solar Pilot gives us quality. Huge difference."

DS
Derek Santos
SolarFirst — San Diego, CA
Reporting

You'll Always Know
Exactly What's Happening

No confusing charts or technical reports — just a clear, plain-English update every week on your customer inquiries, what they cost, and what we're doing next.

Where Your Budget Went
Exactly where your advertising money was spent and what it was used for.
New Customer Inquiries
How many homeowners reached out to you that week — and who they are.
Cost Per Inquiry
How much each customer inquiry cost you this week, and whether that number is going up or down.
Consultations Booked
How many of those inquiries turned into actual booked appointments with your team.
What We're Trying
What different ads or messages we're experimenting with this week to get you better results.
What's Happening Next
What we're improving, stopping, or doing more of based on what we learned this week.
Your Weekly Summary — Every Monday Morning

Every Monday you'll receive a simple, plain-English update on your week — how many customer inquiries came in, what each one cost, how many turned into booked appointments, and exactly what we're doing next to improve your results.

FAQ

Common Questions
Answered

Everything solar companies ask before working with us.

How much does it cost to advertise?
We typically recommend a minimum advertising budget of $2,000–$3,000/month to generate enough customer inquiries to see real results. Most of our solar clients invest between $3,000–$8,000/month depending on how busy they want to be and how large their service area is. On our free call, we'll help you figure out the right starting point for your situation.
Are the leads exclusive to my company?
Yes — 100% exclusively yours. Every lead generated through your campaigns belongs only to you. We never sell the same lead to multiple installers. This is a core part of how we work, and it's why our clients see significantly higher close rates than with shared lead vendors.
How quickly will I start receiving leads?
Most clients start receiving their first customer inquiries within 3–7 days of going live. The first two weeks are about gathering information and fine-tuning. By weeks 3–4, things are usually running smoothly and results are consistently getting better.
Where will my ads actually appear?
We run your ads on Facebook and Instagram. These platforms let us reach homeowners based on where they live, what they own, and what they're interested in — including people who are already researching solar options. It's consistently where solar companies get the best results for their advertising money.
How will I actually receive customer inquiries?
The moment a homeowner fills out their details, you receive them instantly — by email, text message, or directly into whatever system you already use to track customers. You'll have their name, phone number, email, address, and answers to qualifying questions, within seconds. If you don't have a system in place yet, we'll set one up for you.
Do you work with solar companies outside the US?
Yes — we work with solar installation companies in the US, UK, Australia, and the Philippines. We tailor our approach to what works in your specific country — the incentives available, how homeowners think about solar there, and what messages get them to take action. We'll cover all of this when we get started.
What makes you different from other agencies?
Three things: we only work with solar companies (so all our knowledge is focused here), every customer inquiry goes exclusively to you and is never shared with competitors, and we give you complete transparency — you see exactly what's happening, every week, in plain language. Most agencies either resell the same customers to multiple businesses or are generalists who occasionally work with solar companies. We're neither — solar is all we do.

Ready to Get More
Solar Customers?

Book a free 30-minute call. We'll learn about your business, look at your area, and give you an honest picture of what we can do — no pressure, no obligation.

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No obligation • 100% free • Limited client slots per month